67th IAA Cars comes to an end
This year’s IAA has closed its doors after eleven days open to visitors. The next IAA Cars will take place in Frankfurt am Main in September 2019.
The IAA 2017 has once again proved that it is the leading trade fair for mobility and the only automotive exhibition showcasing the entire value creation chain, from the development of individual ideas all the way to comprehensive mobility solutions. The new vehicle models were of course another focus of interest. But the IAA long ago became more than a motor show. It was dedicated to all aspects of mobility. It also supports the companies and exhibitors in the shift from automobile manufacturers to mobility service providers. Furthermore, at the IAA the OEMs and suppliers issued key statements about the development of electric mobility and about classical combustion engines. The German manufacturers alone started an offensive for emissions-free and climate-neutral cars with over 150 electric models in the next few years. A total of 228 world premieres were celebrated.
At the New Mobility World (NMW), the IAA offered an additional format for all new players in the world of mobility. It brought together innovators from all sectors, who develop new solutions, technologies or products for the mobility of tomorrow and beyond. The largest IT and technology firms were present – including Facebook, Google, SAP and Qualcomm. In all 7,000 visitors attended the NMW conferences, where a large number of ideas were presented by small startups. These ideas could facilitate the mobility of the future, either because they make it easier to communicate with other road users, or because vehicles will understand speech better, or simply because parking spaces will be better managed.
Live experiences and hands-on activities were two major aspects of this IAA. The off-road circuit was especially popular, with far more people taking rides in off-road vehicles than at the IAA 2015. In the visitor survey conducted by the VDA – the organizer of the IAA – half of respondents indicated they were visiting the IAA out of interest in alternative drive trains and digitization. The proportion of trade visitors was close to 35 percent, while around 65 percent were members of the public who love cars. Other reasons for visiting IAA were “seeing cars you don’t see anywhere else,” (30 percent of respondents). Almost as many (29 percent) emphasized the “overview of innovations and new models,” followed closely by those saying “cars are my hobby” (28 percent).
This IAA was held at a particularly difficult time. For months there has been a public debate –sometimes a very emotional one – about diesels and the possibility of bans, which has spread uncertainty among car drivers and customers. So it is all the more pleasing to note that the IAA remains as attractive as before. In its first week, 320,000 people came to the IAA. The largest numbers of visitors came to the IAA on the last weekend of the exhibition, with more than 100,000 attending on the Saturday alone. In all, around 810,000 visitors came to the IAA. This means that the IAA is once more the most frequented trade show in Germany.
The 68th IAA Cars will be held in Frankfurt am Main from Thursday, September 12, 2019, to Sunday, September 22, 2019. It will be preceded by the Press Days on September 10 and 11, 2019.