Experience the IAA Cars 2017

From September 14 to 24, the 67th International Motor Show (IAA) will open its doors in Frankfurt am Main to show you the latest trends in cars and mobility.

Federal Chancellor Angela Merkel will open the IAA Cars 2017 on September 14. Two days later, from September 16, the IAA will be open to the general public every day from 9 a.m. to 7 p.m. The slogan “Future now” focuses on the megatrends of connected and automated driving, electric mobility and the urban mobility concepts of tomorrow. A large number of world premieres and innovations will be unveiled. Visitors to the IAA can discover and experience yet more highlights, including passenger car demonstrations, activities to join in, test drives, an obstacle course (the “Parcours”), special shows, symposiums and congresses, plus famous racing drivers and other VIPs at the exhibitors’ stands – the IAA has something for everyone.

The IAA in figures

The IAA Cars is a superlative event every time. At the IAA Cars 2015 around 1,100 exhibitors from 39 countries presented their innovations on an area of 230,000 square meters. With 219 world premieres, it again enhanced its position as the leading international trade show for mobility. In all, nearly 932,000 visitors flooded onto the exhibition grounds in Frankfurt am Main. Their average age was 34. The main motivation for visiting the show was “seeing cars you don’t see anywhere else.”

Climb in, join in, experience cars

The IAA offers more than just looking at and sitting in new cars. Numerous brand new models from various makers will be available for test drives including freeway driving and Frankfurt’s inner city. An expert will be present during each test drive to answer questions and give advice. The challenging off-road circuit will set visitors’ pulses racing as experienced professionals drive them over extreme inclines, lumps and bumps, and pot holes in off-road vehicles and SUVs.

And at the many special shows of course everything centers on cars: “The Wild 70s” exhibition takes a journey through history and presents numerous classic cars. The popular model car collectors’ fair “Automania” on the first IAA weekend invites visitors into the fascinating world of miniature vehicles. It is regarded by enthusiasts and collectors of classic model cars throughout Europe as the number one fair of its kind. There will also be plenty to entertain the youngest visitors – including the children’s movie theater, a play area, and gripping competitions on the large serpentine Carrera model race track – so the IAA’s wide range of events provides lots of interest and fun for children and teenagers. You will find the complete program for the IAA 2017 here.

Discover the New Mobility World 2017

The New Mobility World is once again showcasing the future of mobility at the IAA. With its three event formats HALL, FORUM and PARCOURS, the NMW will run until September 17 in Hall 3.1, and during the entire IAA on the central open-air “Agora,” combining a large number of exhibitions, conferences and live demonstrations into a unique experience.

Here visitors will meet practitioners and pioneering thinkers from the automotive manufacturers and suppliers and from numerous technology companies and start-ups. The attendees will includes firms such as Facebook, Kaspersky Lab, BlaBlaCar, IBM, Moia, Siemens, Telekom, SAP and the Daimler subsidiaries Moovel, MyTaxi and Car2Go. They will present practical solutions and discuss the topics of the connected car, automated driving, e-mobility, urban mobility and mobility services.

History of the IAA

The 67th IAA is not the 67th IAA in Frankfurt. Originally Berlin was the place where the public could see and admire new cars. The first German motor show was the “Auto-Revue” with precisely eight motor cars displayed at Berlin’s Hotel Bristol. Until 1911 there was an IAA almost every year – in 1905, 1906, and twice in 1907. The exhibitions were interrupted by the First World War. After the end of the war, the IAA was initially a purely national event but it included motorcycles for the first time. International motor shows then made a comeback – in Cologne, Leipzig, and Berlin, where the last show took place in 1939.

In the early years after the Second World War, cars were exhibited at the Technical Export Fair in Hannover. Berlin had the honor of hosting the IAA one last time – the 35th IAA; after that, Frankfurt became the unrivalled favorite and every two years it is the arena for automotive dreams. In 1991, commercial vehicles disappeared from the motor show as the VDA decided to divide the fair into two and to showcase trucks and buses one year later in Hannover. Ever since, the IAA Commercial Vehicles has taken place in even-numbered years in Hannover, and the IAA Cars in odd-numbered years in Frankfurt am Main.

Start your career at the IAA

Schoolchildren, students and specialists who want a career in the automotive industry and are looking for contacts with high-caliber employers can visit the exhibition sections “job and career” and “AutoBerufe” (“Automotive professions”). Well-known firms from the sector are offering these groups interviews and will give enthusiastic automobile-oriented applicants some insights into their future field of work. There is a daily program of lectures on professional development, a multimedia “job wall” showing vacancies at the exhibitors, and a lounge for face-to-face discussions. One of the highlights is also the “goING” stand: goING is an initiative of the VDA bringing companies and young people together to talk about going into engineering as a profession. Teams from “Formula Student” will also be present with their racing cars to give insights into the exciting interface between theory and practice.

The IAA 2017 on the Web

Follow the 67th IAA Cars on social media and our social wall using the hashtag #IAA2017. You can also learn about new developments and other interesting facts directly via @iaamesse on Twitter or on