You are an exhibitor at the 67th IAA Cars in Frankfurt am Main from September 14 to 24, 2017.

You are cordially invited to use the online information about the 67th IAA Cars. Our “Exhibitors” section on provides up-to-date information and materials for your trade show presentation. Here you will also find the traffic management rules and a large number of useful documents. Our media library in the “Press Room” is updated with the latest press images every day as of September 12.

Matthias Wissmann, President of the German Association of the Automotive Industry (VDA)

The IAA is organised by:

Verband der Automobilindustrie e. V. (VDA)
Behrenstr. 35
D-10117 Berlin

Postal address:
PO BOX 80462
D-10004 Berlin

Phone: +49 30 897842-0
Fax: +49 30 897842-600

IAA Service Provider Directory for a perfect IAA presentation

The new IAA Service Provider Directory enables you to find quickly and easily suitable partners, product providers and service providers from areas such as catering, decoration, stand construction, stand personnel and many others besides. The excellent contacts on site and the large pool of established and experienced service partners can provide swift and efficient assistance whatever challenges you face.

Service Provider Directory

Always up-to-date

To help ensure the best possible preparations and a successful presentation at the IAA Cars 2017, we have information here for exhibitors about the latest offers and the most important background material.

To the news section

All the documents you need for your trade show presentation

No matter whether you are taking part at the IAA for the first time, or have already been an exhibitor in the past, here you can find and download all the necessary forms and brochures for participating at the trade show.


All dates at a glance

Starting immediately, you can download the schedule for the IAA Cars 2017 as an .ics calendar file, and add it to your personal calendar in Outlook, etc. This will keep you informed of all the important dates and times. 

To the schedule

Advertise at the IAA

On the internet, in print media or in cross-media uses, take advantage of the advertising options at the IAA Cars 2017 to showcase your company and products. Discover our many and varied offers for increasing your range and attracting more attention.

To the advertising options

+ + + News for exhibitors + + +

IAA Cars 2019: Register now!

From September 12 to 22, 2019 the IAA 2019 takes place in Frankfurt/Main. Secure your stand space now and use our online exhibitor registration form at

We would like to invite you to be a part of the most important mobility event – and to present yourself in an international setting! You will find all necessary information for the preparation of your appearance and all presentation formats here.

Information for Exhibitors

Useful information from A to Z for all exhibitors and their staff.

Booth overview online now

The booth overview for the IAA Cars 2017 are now available online as well as the exhibitor directory, which will be updated continuously.

Stand construction permit: Submission deadline June 30, 2017!

Please remember to submit all required documents for stand construction permits to the VDA by June 30, 2017 via e-mail ( at the latest.

For detailed information, please see our Organizational and Technical Regulations from page 9.

Promote your company around the IAA-exhibition grounds

Benefit from the advertising expertise of Messe Frankfurt and draw attention to your company and your products with striking, interactive and multimedia advertising at the IAA exhibition grounds. Within the scope of the IAA 2017, Messe Frankfurt Advertising Services offer you diverse promotional ad campaigns along the central walkways of the exhibition grounds as well as on the visitors' parking lots in order to reach an even wider audience.

Book your ad in the carIT – the IAA Special Edition 2017

Top theme: Connected Car. Including exclusive interview with „JJ“, data security, artificial intelligence and future mobility. ... more

IAA Service Provider Directory available now

With the new IAA Service Provider Directory you will find partners, product and service providers from the sectors Catering, Decoration/Floristry, Interpreter & Translation Services, Event service/Presentation skills, Photographers, Artist, Logistics/Forwarding agency/Transportation, Fair construction, Presentation, Travel service, Stand personnel, Recruiting, Communication & PR.

Present yourself at the FORUM in the New Mobility World!

The FORUM is the place where pioneers meet. They come together to break new ground, shape the future and overcome boundaries to turn visions into reality. Keynote speeches, panels and discussions are held on the fully curated FORUM stage. In our two Speakers’ Corners, the latest trends and developments are being discussed and presented. ... more



Technical Information sheets 2017

In addition to the "Organizational and Technical Regulations" the current technical information sheets about different topics for stand planning are available for download from now on.

Special events - Demonstration area for Offroad-Vehicles and test drives during the 67th IAA Cars 2017

The special events during the last IAA Cars have been very successful, as fully agreed by all participants. 2015 crossed more than 40,000 visitors the Offroad-Trail and in nearly 10,000 test drives could be presented the vehicles the visitors personally.

Sponsoring and advertising at the IAA Cars 2017

At the IAA Cars 2017 there are various and exlusive sponsoring possibilities for exhibitors. At the IAA (International Motor Show) it is possible to present your company, not only through the classical advertising media in the Internet, in the catalog or all around the exhibition grounds, but also by means of sponsoring activities. They are assigned in each case to one sponsor exclusively.

Registration for IAA-Press conferences

It is now possible to register your IAA-press conference for the 67th IAA Cars. Press conferences must be registered with the VDA. It is necessary to coordinate dates and times with the VDA in order to avoid overlapping with the press dates of other exhibitors.

Stand construction services and system stands from Fairconstruction

Benefit from the experience of the stand construction experts, who will show off your company and your products to their best advantage. Good planning, sophisticated logistics services and reliable partners – these are what you need for successful presentation at a trade show, and good reasons for teaming up with Fairconstruction. Excellent contacts at the exhibition grounds and a large pool of experienced and proven service partners can help you overcome all kinds of challenges rapidly and efficiently.

Organizational and Technical Regulations 2017 – Updated version available

To support you as best as possible in the preparation of your trade show appearance, all important information for organization, planning standbuilding, logistics and handling have been summarized in the "Organizational and Technical Regulations".

It is the central reference book for all questions about organization and planning of the IAA. ... more

Reminder: Official application deadline for IAA Cars 2017

We would like to draw your attention to the official application deadline for the IAA Cars 2017. Until December 16, 2016, you still have the opportunity to register as an exhibitor for the 67th IAA Cars (September 14 – 24, 2017) in Frankfurt / Main.

Become part of the most important mobility fair and present your products to a large and diverse audience.
We look forward to your registration! ... more



New date for the IAA Commercial Vehicles 2018

The date for the IAA Commercial Vehicles 2018 in Hanover was moved ahead one week.

Please note the following new date and take this into account for your further planning:

67th IAA Commercial Vehicles 2018
Thursday, September 20 to Thursday, September 27, 2018

Press day: Wednesday, September 19, 2018
Press and opening day: Thursday, September 20, 2018

Construction period: Saturday, September 8 to Tuesday, September 18, 2018
Dismantling period: Thursday, September 27 (after the exhibition closes) to Tuesday, October 2, 2018

The new date brings the following advantages:

  • No National Holiday (October 3rd)
  • No autumn holidays during the event
  • The advanced construction period is still possible for larger exhibitors

All necessary registration information will be sent out in September 2017.

Save early booking discount for the IAA Cars 2017 until November 15, 2016!

The closing date for registrations with a 5 percent early booking discount is getting closer and closer. There already are numerous applications for booths of exhibitors from home and abroad for the IAA Cars from September 14 to 24, 2017.

We would like to remind you that you still have the opportunity to take advantage of the early booking discount of 5 percent on the stand rent until November 15, 2016. Official application deadline will be on December 16, 2016. ... more

Once again we present: The NEW MOBILITY WORLD

On September 14, 2017, the NEW MOBILITY WORLD 2017 opens its doors at the IAA Cars. The NEW MOBILITY WORLD is a showcase-experimenting-lab, testing ground and platform for discussions in one.

With the three formats HALL, FORUM and PARCOURS the NMW combines exhibition, conferences and driving experience to a unique event. ... more

Add the IAA time schedule to your calendar and don’t miss an important date anymore!

You can now download the time schedule for the IAA Cars 2017 as an ics-calendar-file and add it to your personal calendar (e.g. Microsoft Outlook or Apple Calendar). So you have all the necessary appointments in mind and can set your own reminders.

An overall calendar with all exhibitor dates is available for download at the navigation point "Time Schedule" or you can arrange your individual IAA calendar together with individual appointments. In addition, the schedule will continue to be provided as a PDF-file.